A fast-food chain wants to bring back its margaritas. So naturally, it turns to a Ouija board and tells customers that the spirits have spoken.
That is the premise behind Chipotle’s Halloween marketing campaign, which has drawn criticism from Christians who see something far more troubling than a questionable advertising gimmick.
The restaurant chain’s limited-time “Summon the Spirits Tour” celebrates the return of its discontinued margarita, complete with promotional imagery featuring a Ouija board and social media messaging about summoning spirits.
To corporate marketers, it’s clever wordplay. To many consumers, it’s another seasonal joke. But to Christians who take Scripture seriously, it raises a much bigger question: **When did attempting to communicate with spirits become harmless entertainment?**
The concern isn’t that Chipotle has literally summoned demons through an advertisement. It’s that the imagery of contacting spirits has become so ordinary that many people no longer recognize why Christians should object to it.
And Chipotle is hardly the whole story.
The Bible Doesn’t Treat The Occult As A Game
Ouija boards have long been associated with séances, mediums, and attempts to communicate with the dead. Today, they appear in movies, games, social media challenges, and Halloween promotions.
But changing the packaging doesn’t change the biblical warning.
Deuteronomy 18:10–12 explicitly condemns divination, sorcery, consulting mediums, and seeking communication with the dead. God describes these practices as detestable because they represent a forbidden pursuit of supernatural knowledge and power.
Leviticus 19:31 warns, “Regard not them that have familiar spirits, neither seek after wizards, to be defiled by them.”
Isaiah 8:19 asks a question that remains relevant today: “Should not a people seek unto their God? for the living to the dead?”
These aren’t isolated Old Testament warnings. In Acts 19, those who turned to Christ publicly renounced their involvement in magical practices, with many destroying books associated with their former activities.
The biblical pattern is unmistakable: God’s people are instructed to seek Him, not attempt to access the spiritual realm through mediums, divination, or occult rituals.
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Opening Doors You Were Never Meant To Open
One of the most dangerous assumptions about occult practices is that participation is harmless as long as the person involved doesn’t take it seriously.
It’s only a game. It’s just curiosity. Nobody really believes anything will happen.
But since when has ignorance of spiritual danger made that danger disappear?
The movement of a Ouija board’s pointer can often be explained through the ideomotor effect, in which participants make unconscious muscular movements. Not every strange experience is supernatural, and Christians should avoid attributing every unexplained event to demonic activity.
But the central concern isn’t whether every Ouija board produces a supernatural encounter. It’s the deliberate attempt to communicate with spirits in the first place.
Scripture never suggests that occult experimentation becomes acceptable when participants are laughing, skeptical, or merely curious.
First John 4:1 instructs Christians to test the spirits, while Ephesians 6:12 reminds believers that their struggle includes spiritual forces of evil.
The question isn’t whether every Ouija board actually connects someone with a spirit. The question is why anyone would willingly participate in something God has repeatedly warned His people to avoid.
